On October 10th, I was interviewed by Sarah Wurrey and Jen Zingsheim of Media Bullseye. It was an honor to be asked. Many thanks to Sarah and Jen. The session was called “Social Media and the Meltdown”.
We talked on three topics.
First we talked about how rogue and anonymous employee bloggers can post a threat to their employers – but can provide a service to their fellow employees. This may be especially important in slowing economic times where companies tend to cut back and often do so in a insensitive manner.
We then discussed how online reviews and/or complaints, while still relatively new and not as prevalent, pose a disproportional threat to companies because of their reach and longevity.
And finally, we took a look at how social media might be affected by the recession. I don’t really paint a rosy picture as many of us in social media have yet to develop solid case studies with tangible ROI or haven’t been able to develop many direct relationships with clients (as opposed to been outsourced to via ad agencies and PR firms).
Thanks again to Sarah and Jen!
