Comments on: Sure, PR is a mess, but… http://marketingconversation.com/2008/08/15/sure-pr-is-a-mess-but/ Digital PR and Social Media Marketing by Abraham Harrison LLC Sun, 12 Feb 2012 16:57:14 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: PRJack http://marketingconversation.com/2008/08/15/sure-pr-is-a-mess-but/comment-page-1/#comment-3197 PRJack Fri, 15 Aug 2008 21:55:18 +0000 http://marketingconversation.com/2008/08/15/sure-pr-is-a-mess-but/#comment-3197 There is indeed a lot to be said for making an investment in a PR agency doing some true 'mentoring' for the younger staff. Where things do indeed get particularly 'messy' is at the intersection of web 2.0 (or social media) marketing initiatives collide and the traditional (typical) Client-Agency relationship. Proper Social Media interaction is personal and immediate... two things that the C-A relationship tends not to be. For things to work the client has to put trust in the agency and the agency has to reinvent the way it does things. There is indeed a lot to be said for making an investment in a PR agency doing some true ‘mentoring’ for the younger staff.

Where things do indeed get particularly ‘messy’ is at the intersection of web 2.0 (or social media) marketing initiatives collide and the traditional (typical) Client-Agency relationship. Proper Social Media interaction is personal and immediate… two things that the C-A relationship tends not to be.

For things to work the client has to put trust in the agency and the agency has to reinvent the way it does things.

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