Avenue A/Razorfish, the digital ad and media planning service has partnered with Pluck, the social media technology company to create AdLife, which apparently will be a traditional digital advertising tool with social media marketing elements. It will incorporate things like user-generated content in online ad units.
This could be a big deal. Or maybe not. I want to know more. I’m wondering how the content will be generated. In real time? How will it be delivered/transferred to an ad unit? If a guy in Boise writes a review for a book and it ends up on an ad, will I get that ad even though I have no idea who the guy from Boise is?
Sounds like I’ll be contacting some PR folks. Or, for that matter, I’ll just ask Shiv Singh.
