By: laurent

laurent — Thu, 07 Aug 2008 22:07:04 +0000

To add a piece to your puzzle, I’ve been looking for a bit on LinkedIn at the number of social media manager/director position/function and it’s growing. Another datapoint is to look on craiglist under the job section..more and more job descriptions in the marketing/pr bucket have social media in them. So I think it’s slowly coming around.
Having said that, it’s far from mainstream yet. From my own experience, most companies aren’t aware/ready for it yet. One area that seems to be fairly well defined and understood is social media monitoring. It’s fairly easy and can be assimilated to a type of customer service which companies have been doing for a long long time and they’re lots of technology providers to help them do so. The picture that comes to my mind when I think about it is that they (business) stay outside the ’social media sphere’ and go in for a short period of time to fight fires but, when the fire is put down, they get out of the sphere .
Joining in, jumping in, going in the middle of it is where the revolution truly is. The knowledge, the culture, the process, the technology to enable marketers to become social media marketers are being thought/tested/built as we speak. It’s just than change takes time, a lot of time. And corporations are slow, very slow……

By: Alycia de Mesa

Alycia de Mesa — Thu, 07 Aug 2008 03:40:31 +0000

Really well said, Chris. I completely agree that brands and companies are overlooking the prime opportunities literally being handed to them with social media technologies burgeoning. No, it hasn’t hit the mainstream – YET. But it will in the aggregated, acquired manner revolutionary waves always do. Overhyped? Yeah, but we all remember when even email for marketing/promotional uses was blown up larger than life and viewed by corporate America with trepidation and fear.

Comments on: Social media: Not overrated, but overhyped

By: laurent

By: Alycia de Mesa