There’s a neat experiment debuting tomorrow (July 28) at 12:00 from the pressroom of the Star Ledger in New Jersey. It’s called Ledger Live and its billing itself as a “new kind of news show”.
It will be a short midday segment of local news, hosted by veteran reporter Brian Donohue. The stories will be daily briefs and features. It says that they’re going to tap into the local citizen media types - bloggers, vloggers, etc. That will mean some quality control, but it’s my guess that they can pull it off if they’re diligent.
I am, however, a little skeptical of these efforts because they rely on an audience that’s not there yet. And there’s no proof that they will be. Will people care about relatively light stores? I don’t know. It will depend on how expensive it is to maintain this format.
I do think that, done right, it could easily develop that sense of community that I’ve been talking about. That’s important. I’ve seen a lot of these efforts start out all hype - mostly from idealistic citizen media evangelists - who overestimated the potential.
And I can almost see it happening here. The one comment they have is “I am so proud of you guys. You have done a GREAT job. Congrats to all. you are about to change the newspaper business forever. ”
Change the newspaper business forever? Same rhetoric I heard two years ago.
Here’s a clip:
Filed under: Citizen Generated Media, Citizen Journalism, Citizen Media










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