Comments on: Community Leaders Make Communities http://marketingconversation.com/2008/07/24/community-managers-make-communities/ Digital PR and Social Media Marketing by Abraham Harrison LLC Sun, 07 Mar 2010 22:52:31 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: » More on the fallacy, 94% of efforts are failing on this Forrester Study - Marketing Conversation - New Marketing and Social Media by Abraham Harrison LLC Marketing Conversation - New Marketing and Social Media by Abraham Harrison LLC http://marketingconversation.com/2008/07/24/community-managers-make-communities/comment-page-1/#comment-2981 » More on the fallacy, 94% of efforts are failing on this Forrester Study - Marketing Conversation - New Marketing and Social Media by Abraham Harrison LLC Marketing Conversation - New Marketing and Social Media by Abraham Harrison LLC Sat, 26 Jul 2008 03:25:39 +0000 http://marketingconversation.com/2008/07/24/community-managers-make-communities/#comment-2981 [...] Community Leaders Make Communities [...] [...] Community Leaders Make Communities [...]

]]> By: Richard Millington http://marketingconversation.com/2008/07/24/community-managers-make-communities/comment-page-1/#comment-2952 Richard Millington Thu, 24 Jul 2008 15:59:46 +0000 http://marketingconversation.com/2008/07/24/community-managers-make-communities/#comment-2952 Brilliant post. I think you nail one thing on the head really well here. "In fact, people will spend all of this time putting together a message board, fill it with conversation-starters, and then open the doors, promote the hell out of it, and still nothing will happen.[...]What is required to manufacture a community is passionate members" Technology bears so little important to the success of a community in comparison with great people. If you've got a great person in the mix, someone that can rally the community, inspire people to get deeper involved and cajole the stragglers - those are the people that are worth far more than their wages. But many companies give so little respect to these brilliant people. It's too difficult to seperate the good ones from the bad ones, and it's far less tangible than a flashy, well-designed, community interface. Brilliant post.

I think you nail one thing on the head really well here.

“In fact, people will spend all of this time putting together a message board, fill it with conversation-starters, and then open the doors, promote the hell out of it, and still nothing will happen.[...]What is required to manufacture a community is passionate members”

Technology bears so little important to the success of a community in comparison with great people. If you’ve got a great person in the mix, someone that can rally the community, inspire people to get deeper involved and cajole the stragglers – those are the people that are worth far more than their wages.

But many companies give so little respect to these brilliant people. It’s too difficult to seperate the good ones from the bad ones, and it’s far less tangible than a flashy, well-designed, community interface.

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