TechCrunch is reporting that Google and Digg may be in the final stages of what looks to be a $200 acquisition of Digg by Google.
I dunno. This seems insane to me. Digg’s user base, while expanding basically consists of the gang at Abraham Harrison a lot of technology, marketing and social media types. It think of it as a mainstream service that hasn’t fully hit mainstream yet. Just about, but not yet. And I see it as cool technology that can be replicated, especially by the slew of geeks that work at Google.
Maybe Digg has developed enough of a brand, but it seems far too high a price. The site can be hard to maneuver on and can seemingly play favorites. I guess they came on the scene at the right time and then performed well.
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Maybe it’s some of the technology, web status and traffic … the only thing wrong with digg’s site is the search functionality (which Goog could fix) and the amount of duplicates (which Goog could fix).
Might be a steal for google…