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TechCrunch is reporting that Google and Digg may be in the final stages of what looks to be a $200 acquisition of Digg by Google.

I dunno.  This seems insane to me.  Digg’s user base, while expanding basically consists of the gang at Abraham Harrison a lot of technology, marketing and social media types.  It think of it as a mainstream service that hasn’t fully hit mainstream yet.  Just about, but not yet.  And I see it as cool technology that can be replicated, especially by the slew of geeks that work at Google.

Maybe Digg has developed enough of a brand, but it seems far too high a price.  The site can be hard to maneuver on and can seemingly play favorites.  I guess they came on the scene at the right time and then performed well.

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One Response to “Will Digg fetch $200 million from Google?”

  1. Maybe it’s some of the technology, web status and traffic … the only thing wrong with digg’s site is the search functionality (which Goog could fix) and the amount of duplicates (which Goog could fix).

    Might be a steal for google…

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