http://marketingconversation.com/2008/07/18/will-social-media-experts-whither-away/ Digital PR and Social Media Marketing by Abraham Harrison LLC Sun, 12 Feb 2012 16:57:14 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://marketingconversation.com/2008/07/18/will-social-media-experts-whither-away/comment-page-1/#comment-2870 Steve Nimmons Sat, 19 Jul 2008 17:10:12 +0000 http://marketingconversation.com/2008/07/18/will-social-media-experts-whither-away/#comment-2870 I do believe that genuine Social Media experts exist. 15 years ago they would have been the collaboration experts working on CSCW. Will they disappear - absolutely! This is the nature of all technology waves. The real savvy experts will have a 5 year track record in knowledge management and will make their money through Enterprise 2.0 adoption. It will like all 'waves' eventually hit the beach, and we'll be off buzzing about something else (SOA last year, Unified Comms this year), and so on... I do believe that genuine Social Media experts exist. 15 years ago they would have been the collaboration experts working on CSCW. Will they disappear – absolutely! This is the nature of all technology waves. The real savvy experts will have a 5 year track record in knowledge management and will make their money through Enterprise 2.0 adoption. It will like all ‘waves’ eventually hit the beach, and we’ll be off buzzing about something else (SOA last year, Unified Comms this year), and so on…

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