In my last post, I pointed out how the concept that social media experts may start to die out before they are fully able to bloom. Not all social media experts, but the field itself may start to expand to many a job category’s job description and therefore condense the specific need for actual “experts”. Where not there yet, not by a long shot, but the future can sneak up on you really fast.
I go back to a conversation I had with a colleague a little over a year ago. This guy is a brilliant social media type. Part marketer, part technology guru. One of those types that’s on every social network out there.
He interviewed at a local growing and dynamic marketing and public affairs company. It’s relatively young, but it’s managed to create for itself an image as an awesome place to join. Actually “hip”. There aren’t many places in DC that that can be said of.
He was interviewing with the head of the company for what would likely be a newly created position. Essentially, he’d be creating a social media department for the company. They already had divisions of advertising, public relations, public affairs, government relations, grassroots organizing, investor relations, crisis management, etc. They should have already had a social media division but, like many companies, they didn’t.
What struck me was a question that the CEO asked him. “How soon can you make it profitable?”
That’s a horrible question and it showed me that the CEO didn’t know what he was talking about. Continue reading