Posted on July 6th, 2008 by Chris Abraham
I just discovered another very interesting article written by Jennifer Mattern over at RedFly Marketing, Online PR vs. Internet Marketing — here’s an excerpt:
Internet Marketing Tactics:
- Paid advertising (banner ads, text link ads, etc.)
- Link exchanges, free Web directory submissions, blog comments (link-building activities)
- Affiliates
- Sales letters (and other sales copy)
- Article marketing (to drive affiliate sales, traffic, or backlinks)
- Search engine marketing (paid search placements)
- Blogs
- Social bookmarking sites
- Social networks
- Podcasts / Internet radio shows
- Sales, coupons, or other discounts
- E-books
- Reports / white papers
- Direct mail campaigns via email (for promotional purposes)
Online PR Tactics:
- Press releases / news releases
- Op-eds / letters to the editor (for online publications)
- Online newsrooms and media kits
- SEO (to build awareness through organic search engine placements)
- Interviews
- Blogs
- Articles (used to build exposure and expert status more than directly pushing sales or traffic)
- Podcasts / Internet radio shows (if not purely or mostly promotional)
- Reports / white papers
- Email newsletters
- Social networks
Via Chris Abraham.
Filed under: Blogger Outreach, Blogger Relations, Blogger Response, Online Marketing, Online Media, Online PR, Online Participation, Online Public Relations, PR Tactics, internet marketing, marketing tactics










Hi, this is about internet marketing if you have just enough interest in internet marketing, you can actually still become an internet marketing consultant.
That is a great summary of the differences… however, I think you mean internet advertising vs digital PR…. as PR is apart of Marketing…?