From Drew B’s Take on Tech PR via Nixon McInnes & Chris Abraham:
“Only 18% of TV ad campaigns generate positive ROI”
“The average person is exposed to 3000 advertising messages a day”
“36% of people think more positively of companies who have blogs”
Digital PR and Social Media Marketing by Abraham Harrison LLC
by Chris Abraham on July 6, 2008
From Drew B’s Take on Tech PR via Nixon McInnes & Chris Abraham:
“Only 18% of TV ad campaigns generate positive ROI”
“The average person is exposed to 3000 advertising messages a day”
“36% of people think more positively of companies who have blogs”
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