Jupiter Research is reporting that online ad spending should grow about 20% this year from $19.9 billion in 2007 to $23.8 billion for 2008.
By 2013, it will increase to $43.4 billion, for an annual rate of 13%. Offline advertising is expected to grow only 4% per year for the same period.
I never know how they come up with these numbers. But they may well be right.
It’s my guess that search, video, and sponsored communities will see the greatest growth. Search and video are what everyone says, but my guess is that with social media growing the way it is, we’ll see sponsored, semi-private networks emerged, composed of fans or product users.
This, of course, is happening now. It will catch on as many of us transfer more and more of our lifestyle online.
