I have been trying to record some of the sessions at PodCampOhio but since my lovely Nokia N95 8GB isn’t working with 3G (thanks, AT&T 3G for breaking on me), I have been doing my best using Qik with EDGE, which sucks. The good news is that I was able to record quite a little bit of Jennifer Laycock‘s session on how to get your podcast to go viral and how to do online promotion and blogger outreach. Jennifer is a guru and an expert and I am damned glad to know her! The session below was called “Orchestrating a Viral Explosion.”
Everyone wants the benefits of a viral campaign, but few people really understand how to put the pieces together to create the best chance for success. Find out the most common mistakes companies make when aiming to go viral and how a little bit of brainstorming can set you up for success. Jennifer Laycock will walk you through the actual brainstorming process she uses with clients to help you gather information needed to put things together. She’ll also help you learn to identify “key influencers” within your industry and will offer concrete tips on the best way to approach them with your campaign.
Via Chris Abraham
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