Comments on: Picking the right PR person http://marketingconversation.com/2008/06/17/picking-the-right-pr-person/ Digital PR and Social Media Marketing Fri, 18 May 2012 23:54:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Stevie http://marketingconversation.com/2008/06/17/picking-the-right-pr-person/comment-page-1/#comment-2554 Stevie Wed, 18 Jun 2008 00:21:46 +0000 http://marketingconversation.com/2008/06/17/picking-the-right-pr-person/#comment-2554 the same theme goes with those CEO's who don't understand the power of the internet. Do you really want THAT PERSON to represent his company if he can't keep up with current and cutting edge advertising, media and retail trends? Some CEO's can be a great personality-- and are comfortable being interviewed... others are very uncomfortable, even anxious doing things media related. Then you need to get a "FACE" for the company.. It's simple, easy and doesn't have to be hard. In fact it's not hard-- just some people make it so. the same theme goes with those CEO’s who don’t understand the power of the internet. Do you really want THAT PERSON to represent his company if he can’t keep up with current and cutting edge advertising, media and retail trends?

Some CEO’s can be a great personality– and are comfortable being interviewed… others are very uncomfortable, even anxious doing things media related.
Then you need to get a “FACE” for the company..
It’s simple, easy and doesn’t have to be hard. In fact it’s not hard– just some people make it so.

]]> By: Norman http://marketingconversation.com/2008/06/17/picking-the-right-pr-person/comment-page-1/#comment-2553 Norman Wed, 18 Jun 2008 00:17:44 +0000 http://marketingconversation.com/2008/06/17/picking-the-right-pr-person/#comment-2553 The right PR agency can train the CEO, but we've met a few CEOs who really prefer not to be the voice of the company -- even if they founded the company. The CEO has to see that being the face of the company is important to reach key stakeholders, whether current and prospective customers, partners, funders/VC/shareholders or employees as well as the communities in which they operate. The media tends not to want to talk to an executive with a marketing or PR title -- so that's a challenge, too. Mostly, the selection depends on the organization's culture and the ability and interests of its CEO. If the CEO sees serving as the face of the company to be a waste of time, it will be. Sometimes the decision must be made on a case-by-case basis. The right PR agency can train the CEO, but we’ve met a few CEOs who really prefer not to be the voice of the company — even if they founded the company. The CEO has to see that being the face of the company is important to reach key stakeholders, whether current and prospective customers, partners, funders/VC/shareholders or employees as well as the communities in which they operate.

The media tends not to want to talk to an executive with a marketing or PR title — so that’s a challenge, too.

Mostly, the selection depends on the organization’s culture and the ability and interests of its CEO. If the CEO sees serving as the face of the company to be a waste of time, it will be. Sometimes the decision must be made on a case-by-case basis.

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