(2 votes, average: 4.5 out of 5)
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Can a “Life Changing Box” change your life? In this case it can! I am currently working on a project for an unnamed client (soon to be revealed) called “Life Changing Box.”
Life Changing Box is a very interesting concept - there are two parts - the teaser site and the Facebook game/application.
The teaser site, http://www.lifechangingbox.com/ is set up to allow people to guess what is inside the box. My daughter is very impressed with the box and actually just came and asked me if we can play guess what’s in the box. If you guess correctly (and there are lots of keywords which will work), the box does a cool animation. Try TV, Solar, Baseball, Japan, air. The object of the teaser site is to intrigue you to figure out who the client is and what the prizes are for the Facebook game.
The Facebook portion of this campaign is believed to be a first of it’s kind game/application for Facebook with real prizes. So the basics of the game are you install the LCB application onto your FB profile.
Then everyday (it only lasts a month) you click the “touch to play” on your profile then it will take you to a page where 10 random people are “holding” a box. These people have already touched a box and it’s jumped to them. You get 24 touches in a day to touch the boxes that people are currently holding. The boxes only stay on a person for a random amount of time (30 minutes to hours) and you want the box to jump to you, because when it opens you win whatever prize is inside. It’s kind of like hot potato or musical chairs except you want the potato or music to stop on you. The boxes have some amazing prizes in them and your chances of winning are pretty darn good. The other cool thing is whoever you invite to play- if it opens for them - then you win the prize and they win the prize. So you really want to invite as many friends to play as you can to increase your chances of winning.
I wish I was eligible for some of these prizes :). I am allowed to play, however, if I or anyone working on the campaign wins the prize, money of the prize value will be donated to charity.
Filed under: Abraham Harrison, Abraham Harrison LLC, Abraham Harrison Staff, Facebook, Facebook Application, Facebook Apps, Facebook Beacon, Facebook Contest, Facebook Game, Facebook Social Ads, Life Changing Box, LifeChangingBox, Lowe New York, Lowe Worldwide
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