Rich Karpinski just wrote an article that’s featured on the front page of BtoB. The information in the article is basic. It’s not groundbreaking. It’s about a trend that, if you’re reading this blog, then you’re already familiar with. It’s about how businesses are now embracing blogging.
Karpinski points out how only aroudn 12% of Fortune 500 companies run corporate blogs. But he gives key examples of how companies such as Dell, Kodak, Intel, SAP, and IBM run coporate blogs.
The reason articles such as this can be important is because it is located in a targeted business publication. It’s readers, many of whom are at he very least involved in corporate markting at some sort of senior level, need to be exposed to more articles such as this. Larger publications such as Business Week feature similar articles that carry influence.
The more exposure senior managers - be they in marketing or technology or finance - get exposed to blogging and, more importantly overall, social media as a business cultural paradigm, then the more likely they are finally going to “get it”.
Articles such as these are a form of professional-word-of-mouth. Many of the decision makers - those that are in the 88% of the Fortune 500 that don’t have corporate blogs aren’t going to be reading social media marketing blogs. Many of them haven’t heard of Todd And’s PowerList or the Age of Conversation or ooVoo. They’re not on Twitter. They don’t care about any of that. And there’s enough of them out there that that’s fine…for now.
So that’s why wee need more basic articles like Rick Karpinski’s.
No Comments » Posted on June 9th, 2008 by Jonathan Trenn
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