When you work for a new media marketing company creative thinking is a necessary part of the equation. You have to be able to strategize and be creative because after all we are in new unchartered territory. Essentially you have to think outside of the box. Luckily for me I am married to one of those “out-of-the-box” thinkers who lives her life by this motto.
My wife, Kelly, runs a company called Messy Monkey Arts which is a creative team building company. Well, while we were in South Africa for the past 4 months Kelly met a group of incredible “creative consultants” many of whom are involved with all kinds of “corporate training” and “creative thinking” programs at UCT Business School. UCT business school is doing some really great stuff with the corporate and political leaders on the African continent and is competing directly with some of the big business schools of the world.
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No Comments » Posted on May 13th, 2008 by Saul Wainwright
When we work with clients, we tend to create what are called Social Media News Releases. During out promotion of the new book by Jerry White called I Will Not Be Broken, we created the following SMNR. You can see a CMS version here and the official static version here. The inline version is pasted below — as you can see, it pastes pretty well, which is important when you’re expecting bloggers to “steal” code, content, HTML, links, photos, and graphics directly from the SMNR and into their blog via coppy-and-paste into their rich-text editor. One can surely use too much style and CSS fu that could result in a difficult-to-integrate into a blog. Also, when I get the press kit from the client, it is essential to boil down — reduce — the content into web-friendly content: PDF and Word needs to be converted to PNG, GIF, JPG, and HTML — that’s all that matters online. Finally, try to pre-size the images into post-friendly sizes because most bloggers don’t have the sort of set-up that would allow them to convert “press-ready” portraits and “full-size” images into smaller, thumbnails, for a website: do as much of the premastication and blog-ready HTML as possible and make it a simple matter for your blogger. The easier, the better. Be a valet to your blogger — a facilitator!
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No Comments » Posted on May 13th, 2008 by Chris Abraham
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