This is gonna be a short post. I am tired, and my baby will wake me at 5am tomorrow. However, I came across a post about Nokia’s efforts in Africa on the Future Perfect blog.
Basically what Nokia is doing is setting up “open design studios” in the shanty towns of Africa (they are also doing this in South America and Asia) asking the locals (mostly teens) to come up with their design concepts.
You should check them out, it is really impressive. I am just amazed at what is going on in the cell phone world of Africa and how Nokia is focusing on this segment. They really get it somewhere.
I have to tell you that almost everyone I know in South Africa adores their Nokia phone. This is an incredible marketing feat for a Northern European company. Their efforts at meeting their customers on the ground and asking them what they want just blows my mind.
I am gonna post again about this soon – I have to spend some time digging around this blog – and a couple others that I have found.
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