Last fall I was hit by the double whammy of hearing about the Facebook Beacon drama while at the same time having my Facebook experience being turned into getting bitten by Werewolves, being asked to join mundane groups, and then noticing absolutely no activity on those groups that I was actually eager to join. The allure of Facebook wore off as easily as it had captured me.

That’s because, at least in my opinion, the creators of Facebook, didn’t make the right adjustments in what would best be described as user experience as they perhaps should have. Perhaps that would have been to difficult to accomplish, but I do think it had an overall negative effect.

And the whole Beacon thing infuriated me. Who the hell was Facebook – and their retail partners – to jointly decide they would let my friends on Facebook know what I just purchased?

Now with MyDataIsMyData around, and with the fact I’m both using and meeting others for business purposes, Facebook is making a comeback. I’ll never trust it, and I’ll use it more judiciously, it’s finally back on my radar.