(2 votes, average: 5 out of 5)
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Before we started working with Flugpo to develop the My Data Is My Data plug-in I didn’t give the Beacon controversy over at Facebook much thought. The more I looked into it though, the more disappointed I got with the way Facebook has begun to run their show. I don’t do much online shopping aside from tons and tons of books and horse supplies. So my friends didn’t get any swanky little Beacon-sponsored endorsement messages from me saying how much I love to use Blockbuster or Amazon.com but it seems enough people heard that their friends did get those messages, and were upset/outraged enough about it to get Facebook and Beacon to cut that crap out. So now the visible aspect of Facebook and its partners mining my personal information has disappeared but they’re still spying on my account and gathering up information to sell for profit. So that all those people who want to sell me things can target me that much better.
Sure the way of the world is that advertising is getting more and more tuned to the individuals wants, but this doesn’t necessarily mean that I have to accept every aspect of my SNS experience being monetized. This is why I’m pretty pumped about the new My Data plug-in we’ve just put the finishing touches on. It is going to allow me to track what is going on with Facebook Beacon, my cookies, my JavaScript, and Facebook’s advertising partners. Since it runs on IE I’ve basically designated IE as my Facebook and shopping browser (if I ever do have to go and buy something anywhere other than http://www.doversaddlery.com ) since I use Firefox for most everything else. That way when I sign on I know the My Data Is My Data toolbar can track what’s going, let me know when I’m using a Facebook partner website, and keep my cookies MY COOKIES. Just like those delicious chocolate chips I would bring to lunch in elementary school and everyone would want to grab. I don’t want to share!! I’m a little selfish when it comes to my private information.
Filed under: Abraham Harrison LLC, Facebook Beacon, Flugpo, Flugpo.com
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