According to Neville Hobson, “only 18% of executives from participating UK companies see blogging and social networking as valuable, compared to 50% of US businesses questioned.” Very sad indeed. Via NevilleHobson.com. More info:
- Companies in the UK are lagging behind foreign counterparts in getting up to speed with social media, with 22% of participants claiming that they are still “learning”, compared with a global average of 18%. Only 9% of UK businesses claimed to be at the “experimentation” stage.
- 23% of respondents blame a lack of senior management commitment for the slow uptake, while 36% say it is due to a lack of skills. However, budget restrictions were not seen as hurdles in the UK, compared with a 10% global average.
- Viral marketing in social networks is also disregarded by UK companies and, according to 25% of UK executives, viral campaigns have very little brand impact. In contrast, three quarters of US executives believe the opposite.
