Comments on: CBS come up with a great win-win-win-win idea http://marketingconversation.com/2008/03/20/cbs-come-up-with-a-great-win-win-win-win-idea/ Digital PR and Social Media Marketing Fri, 18 May 2012 23:54:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Jonathan Trenn http://marketingconversation.com/2008/03/20/cbs-come-up-with-a-great-win-win-win-win-idea/comment-page-1/#comment-2289 Jonathan Trenn Thu, 20 Mar 2008 13:40:37 +0000 http://marketingconversation.com/2008/03/20/cbs-come-up-with-a-great-win-win-win-win-idea/#comment-2289 Yeah, you're right. And some of the commentaries that are in responses on media sites now can seemingly be quite offensive, but that can't nor it shouldn't stop the train rollin'. Yeah, you’re right. And some of the commentaries that are in responses on media sites now can seemingly be quite offensive, but that can’t nor it shouldn’t stop the train rollin’.

]]> By: Sean Hackbarth http://marketingconversation.com/2008/03/20/cbs-come-up-with-a-great-win-win-win-win-idea/comment-page-1/#comment-2288 Sean Hackbarth Thu, 20 Mar 2008 13:33:22 +0000 http://marketingconversation.com/2008/03/20/cbs-come-up-with-a-great-win-win-win-win-idea/#comment-2288 Jonathan, it will have to be at the level of hate speech or pornography. With experience media consumers are learning that the content's source is more important than what website they're seeing or reading it on. Jonathan, it will have to be at the level of hate speech or pornography. With experience media consumers are learning that the content’s source is more important than what website they’re seeing or reading it on.

]]> By: Jonathan Trenn http://marketingconversation.com/2008/03/20/cbs-come-up-with-a-great-win-win-win-win-idea/comment-page-1/#comment-2287 Jonathan Trenn Thu, 20 Mar 2008 13:19:30 +0000 http://marketingconversation.com/2008/03/20/cbs-come-up-with-a-great-win-win-win-win-idea/#comment-2287 Sean Thanks for commenting. The only problem I see if controversial bloggers employ the widget and then start delivering controversial commentaries. But that's a risk worth taking. Sean

Thanks for commenting. The only problem I see if controversial bloggers employ the widget and then start delivering controversial commentaries.

But that’s a risk worth taking.

]]> By: Sean Hackbarth http://marketingconversation.com/2008/03/20/cbs-come-up-with-a-great-win-win-win-win-idea/comment-page-1/#comment-2286 Sean Hackbarth Thu, 20 Mar 2008 13:04:27 +0000 http://marketingconversation.com/2008/03/20/cbs-come-up-with-a-great-win-win-win-win-idea/#comment-2286 It too think it's a good experiment. The monetary risks aren't much. It gives CBS a chance to be in weblogger readers' minds when they think of hard news. Webloggers benefit not only from the shared ad revenue but also providing useful content. Since it's not that costly to try (only need to build a widget for RSS feeds they should already be generating) more news agencies will try this. It too think it’s a good experiment. The monetary risks aren’t much. It gives CBS a chance to be in weblogger readers’ minds when they think of hard news. Webloggers benefit not only from the shared ad revenue but also providing useful content.

Since it’s not that costly to try (only need to build a widget for RSS feeds they should already be generating) more news agencies will try this.

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