On Monday, CBS Television Stations announced the launch of what I think will be a great step in the direction of web based mainstream and citizen generated news. They are launching the CBS Local Ad Network in which local stations will syndicate new content to local bloggers and social media sites. This news will be delivered via news widgets that will link to video and text news of the local stations.
IN exchange for hosting the widgets, the bloggers will receive a share of the local ad dollars that are sold by the station.
How is it a win-win-win-win situation?
The will extend the CBS news media brand both on a national and local level by integrating news content with local blogger with a following. While it takes some of the focus off the broadcast model, it could potentially easily be made up via web usage. The network will seem innovative while the local affiliate could develop deeper ties to the local community. Bloggers and social networkds could increase their visibility and bring in more traffic. Advertisers will get greater exposure.
I like the idea.
4 Comments » Posted on March 20th, 2008 by Jonathan Trenn
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