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Loading ...I don’t understand how certain story submissions pass the smell test.
In a release yesterday, Reuters reports, in an article written by Ellen Wulfhorst, that “Most Americans Don’t Read Political Blogs”. No shit. There is so much wrong with this article that I barely know where to start.
The story was based on a poll by Harris Interactive that found “Only 22 percent of people responding to the poll said they read blogs regularly, meaning several times a month or more, according to the survey conducted by Harris Interactive.”
First of all, it attempts to frame the story right in headline. I think most people, or perhaps more importantly, most online political types would not be surprised of the fact that most adults don’t read political blogs. I don’t know of one legitimate consultant who has said otherwise.
It then says “only” 22 percent of American adults regularly political blogs - meaning several times per month. I don’t know why the word “only” is used. It creates bias, making the number appear to be paltry.
You then have to go the second page of the article to find that this was strictly an online poll. That means the whole spin of the poll is skewed. It’s not about “most adult Americans”, it’s “most online adult Americans”…making that 22% actually SMALLER. And an online poll is self-selected, which skews it even further. In what direction is anybody’s guess.
But if we stick with what we’ve got - that 22% of online adults who responded to this poll regularly read political blogs, we’re looking at an impressive figure. More than 1 in 5 of these Americans get at least part of their political information from blogs. Blogs that are conversational. Blogs that are opinionated. Nothing to sneeze at.
Filed under: 2008 Elections, A-List Bloggers, Abraham Harrison LLC, Activating Bloggers, Blog Messaging, Blog Strategy, Blogads Advertising, Blogger Activation, Blogger Effect, Blogger Influence, Blogger Outreach, Blogosphere, Blowback, Election Strategy, Online Polling, Online Strategy, Political Blogs, Political Strategy, Polling Data, Popular Culture
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