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Loading ...Google is one step closer to turning on a virtual network for “CCTVs” the likes of which London has never seen. Instead of cameras, however, Google will merge with DoubleClick to create the most pervasive panopticon on our personal browsing, clicking, and buying habits. Via News.com
European antitrust regulators on Tuesday approved Google’s $3.1 billion merger with DoubleClick, paving the way for a blockbuster deal in Internet search and publisher-based advertising tools.
Approval by the European Commission, which came without conditions, had largely been expected to occur this week. The Commission’s announcement comes three weeks before its April 2 deadline, in which it had to determine whether to nix the deal.
Privacy groups and many of Google’s rivals, such as Microsoft, were hoping the Commission, as well as U.S. antitrust regulators, would kill the deal. But the Commission’s passage clears the last large regulatory hurdle Google faced in getting the deal done.
Filed under: Advertising, Advertising Networks, DoubleClick, Google, Google AdSense, Google AdWords, Google Applications, Google Search, Google-DoubleClick, Googleverse
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