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Loading ...In showing a sharp contrast that reflects the different mindsets of the campaigns of the two remaining Democratic candidates, Kate Kay of MediaPost writes:
Senator Barack Obama wants voters in Texas and Ohio to vote early, and his campaign is running huge video-enabled billboard ads to promote the convenient option. Yet, despite a desperate need to beat her Democratic opponent in the two states in Tuesday’s primaries, Senator Hillary Clinton’s camp doesn’t seem to be running Web display ads at all.
Not for anything, but one of the complaints about the Clinton campaign is that hit has been too top down. To me, this is another reflection of that. Now, it seems she is running negative ads versus Obama, a somewhat necessary tactic but hardly inspirational.
Web ads don’t necessarily show dispersed control. But the lack of them shows me that a campaign is run by traditioanlists who see TV and direct mail as the only way to go. TV and direct mail are vital, but not as vital as they used to be.
Obama’s team is smartly placing ads on newspaper sites. Like here. And here. Truth be told, they’re not great ads. They show reconstituted TV ads - a bad idea. But at least they’re doing something.
Filed under: 2008 Elections, Ad Budgets, Ad Buys, Ad Sales, Election Strategy, Online Ads, Online Advertising, Political Strategy, Web Ads, Web Advertising, Web Strategy
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