Comments on: Nine reasons why agencies don’t get social media http://marketingconversation.com/2008/03/03/nine-reasons-why-agencies-dont-get-social-media/ Digital PR and Social Media Marketing by Abraham Harrison LLC Sun, 12 Feb 2012 16:57:14 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Goodness Gracious, Great Blogs of Fire! » The Buzz Bin http://marketingconversation.com/2008/03/03/nine-reasons-why-agencies-dont-get-social-media/comment-page-1/#comment-2229 Goodness Gracious, Great Blogs of Fire! » The Buzz Bin Tue, 04 Mar 2008 11:41:16 +0000 http://marketingconversation.com/2008/03/03/nine-reasons-why-agencies-dont-get-social-media/#comment-2229 [...] social media tactics into traditional PR and marketing plans. Marketing Conversation gives nine reasons why agencies don’t get social media as well as insight to questions raised from the Adweek article. Valeria weighed in with the Top Ten [...] [...] social media tactics into traditional PR and marketing plans. Marketing Conversation gives nine reasons why agencies don’t get social media as well as insight to questions raised from the Adweek article. Valeria weighed in with the Top Ten [...]

]]> By: Jen Zingsheim http://marketingconversation.com/2008/03/03/nine-reasons-why-agencies-dont-get-social-media/comment-page-1/#comment-2206 Jen Zingsheim Mon, 03 Mar 2008 17:14:58 +0000 http://marketingconversation.com/2008/03/03/nine-reasons-why-agencies-dont-get-social-media/#comment-2206 Yes on all of these, plus a few more thoughts: One, social media takes time to get right, and even then there's no guarantee of a big payoff. My guess is that agencies don't want to charge the client thousands of dollars in billables and then get one mention on a minor blog. They'd rather stick with the tried and true of MSM. Bottom line, it's more work. Two, blogs work for niches. Most marketers want to appeal to the broadest possible audience. Social media isn't always the best fit, and trying to make it the best fit all the time, every time, won't work. That doesn't mean it should be ignored, but it does mean that more time needs to be spent thinking things through. Bottom line, it's more work. Three, it's hard to measure. Not impossible, but hard. That makes it easy to pass up, especially if it's going to cause more work. Sense a trend here? ;-) Great post...! Just my .02... Jen Yes on all of these, plus a few more thoughts:

One, social media takes time to get right, and even then there’s no guarantee of a big payoff. My guess is that agencies don’t want to charge the client thousands of dollars in billables and then get one mention on a minor blog. They’d rather stick with the tried and true of MSM. Bottom line, it’s more work.

Two, blogs work for niches. Most marketers want to appeal to the broadest possible audience. Social media isn’t always the best fit, and trying to make it the best fit all the time, every time, won’t work. That doesn’t mean it should be ignored, but it does mean that more time needs to be spent thinking things through. Bottom line, it’s more work.

Three, it’s hard to measure. Not impossible, but hard. That makes it easy to pass up, especially if it’s going to cause more work. Sense a trend here? ;-)

Great post…!

Just my .02…

Jen

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