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Loading ...Just read a nifty ClickZ article about that survey I recently blogged about.
From that, a quick rant. Here’s a cut an paste from the end of the article;
While brands are certainly coming around to the idea of social media, agencies should be careful to manage expectations, cautioned Nail.
“Clients, particularly the slower-moving clients, want best practices,” he said. “They want proven models.”
That’s not always realistic. Whether it’s video sharing, social networking sites, or micro-blogging, “clients want to get into it, but want guarantees, want the cookie cutter approach,” he said. “That’s not going to happen.”
How true.
It can be a precarious path we’re on in social media. We’re often dealing with clients - or angencies that represent them - that would rather not get into this social media thing. But they’re realizing that they have to. And they want it to be as painless as possible. Cookie cutter, plug ‘n play. But that’s not what it’s about.
Just like the rest of marketing related practices.
Filed under: Abraham Harrison, Abraham Harrison LLC, Abraham Harrison Staff, Social Meda, Social Networking, Social Networks
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