Comments on: “Agencies don’t get it” leaves a lot of questions unanswered http://marketingconversation.com/2008/03/02/agencies-dont-get-it-leaves-a-lot-of-questions-unanswered/ Digital PR and Social Media Marketing by Abraham Harrison LLC Mon, 15 Mar 2010 21:37:18 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Goodness Gracious, Great Blogs of Fire! » The Buzz Bin http://marketingconversation.com/2008/03/02/agencies-dont-get-it-leaves-a-lot-of-questions-unanswered/comment-page-1/#comment-2230 Goodness Gracious, Great Blogs of Fire! » The Buzz Bin Tue, 04 Mar 2008 11:42:57 +0000 http://marketingconversation.com/2008/03/02/agencies-dont-get-it-leaves-a-lot-of-questions-unanswered/#comment-2230 [...] Marketing Conversation gives nine reasons why agencies don’t get social media as well as insight to questions raised from the Adweek article. Valeria weighed in with the Top Ten sins agencies [...] [...] Marketing Conversation gives nine reasons why agencies don’t get social media as well as insight to questions raised from the Adweek article. Valeria weighed in with the Top Ten sins agencies [...]

]]> By: » If you want cookie cutter solutions, buy a cookie cutter and bake nicely shaped cookies - Marketing Conversation - New Marketing and Social Media by Abraham Harrison LLC Marketing Conversation - New Marketing and Social Media by Abraham Harrison L http://marketingconversation.com/2008/03/02/agencies-dont-get-it-leaves-a-lot-of-questions-unanswered/comment-page-1/#comment-2208 » If you want cookie cutter solutions, buy a cookie cutter and bake nicely shaped cookies - Marketing Conversation - New Marketing and Social Media by Abraham Harrison LLC Marketing Conversation - New Marketing and Social Media by Abraham Harrison L Mon, 03 Mar 2008 20:46:48 +0000 http://marketingconversation.com/2008/03/02/agencies-dont-get-it-leaves-a-lot-of-questions-unanswered/#comment-2208 [...] Comments Jen Zingsheim on Nine reasons why agencies don’t get social mediaJonathan Trenn on “Agencies don’t get it” leaves a lot of questions unansweredAngelRS on McKinsey sees a rosey future for online marketingSaul on “Agencies don’t get [...] [...] Comments Jen Zingsheim on Nine reasons why agencies don’t get social mediaJonathan Trenn on “Agencies don’t get it” leaves a lot of questions unansweredAngelRS on McKinsey sees a rosey future for online marketingSaul on “Agencies don’t get [...]

]]> By: Jonathan Trenn http://marketingconversation.com/2008/03/02/agencies-dont-get-it-leaves-a-lot-of-questions-unanswered/comment-page-1/#comment-2205 Jonathan Trenn Mon, 03 Mar 2008 14:06:53 +0000 http://marketingconversation.com/2008/03/02/agencies-dont-get-it-leaves-a-lot-of-questions-unanswered/#comment-2205 That's precisely why agencies such as Abraham & Harrison exist. That’s precisely why agencies such as Abraham & Harrison exist.

]]> By: Saul http://marketingconversation.com/2008/03/02/agencies-dont-get-it-leaves-a-lot-of-questions-unanswered/comment-page-1/#comment-2203 Saul Mon, 03 Mar 2008 10:01:56 +0000 http://marketingconversation.com/2008/03/02/agencies-dont-get-it-leaves-a-lot-of-questions-unanswered/#comment-2203 It is the strangest thing that the "hottest" area in the web - social media/SNS - is so poorely understood by most bigger or estabilshed agencies. The need to recognize it as a separate beast seems obvious. The reality is - people don't know how to navigate it. Social Media has its own rules, rules that don't really apply in old media. The animal is wild, like a jungle, ultimately you have to recognize that no one person (company, agency, dialog) is going to control the conversation. You have to join the conversation, add to the conversation give something of value to the community and you will get something of value in return. It is a fear thing ultimately - you have to let go to a degree and let the community respond and interact with you as you interact with it. No one direction here folks!! Saul It is the strangest thing that the “hottest” area in the web – social media/SNS – is so poorely understood by most bigger or estabilshed agencies. The need to recognize it as a separate beast seems obvious. The reality is – people don’t know how to navigate it. Social Media has its own rules, rules that don’t really apply in old media. The animal is wild, like a jungle, ultimately you have to recognize that no one person (company, agency, dialog) is going to control the conversation. You have to join the conversation, add to the conversation give something of value to the community and you will get something of value in return.
It is a fear thing ultimately – you have to let go to a degree and let the community respond and interact with you as you interact with it. No one direction here folks!!

Saul

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