One criticism I’ll make is that we all often too often make is that the progress of trends can be measured in calendar years. While it’s true that corporate marketing budgets are measured in fiscal calendars, actual trends are more measured in technological advances and increases in adoption rates.
Here are the five reasons:
Limited reach (relative to the web)
Complexity of running campaigns, especially ensuring they work on all platforms and devices
Mobile marketing being considered in a silo
Lack of a “hallelujah moment” for mobile
The first four make sense to me. The last one doesn’t. We rarely have a “hallelujah” moment for anything. It’s more often the case that we look back and realize that we’re doing thing differently now than what we were three years ago.
David Berkowitz, over at Marketer’s Studio, lays it out by saying that 2008 – and every year beyond – will be “A” year for mobile, not “THE” year.
Due Forni is a real find. Last night, after house-painting and then going to a club to listen to Frank’s production of a radio drama for Deutschlandradio Kultur, we were famished so we dropped by Due Forni at Schönhauser Allee 12 in the super-hip, super-hipster Prenzlauer Berg neighborhood. Very fine meal. Yes, those are little water glasses of red wine.
See this sink? Well, this is the result of my lovely new friend Jenni’s hard work and I am much obliged! Wow, cleanliness is close to Godliness. Those of you who don’t know me must be asking, “why the obsession with the clean apartment?” Well, those of you who do know me know why, don’t you?