Most of you know that crayon LLC is a major and consistent client of Abraham Harrison’s and have been for most of our company’s life. We support crayon with a large staff and years of experience in the New Marketing space. Joseph Jaffe, co-founder and CEO of crayon, is a huge celebrity online, through is business acumen, his books on new marketing, and his podcast Jaffe Juice.
No Comments » Posted on February 22nd, 2008 by Chris Abraham
I will admit straight off that I am no fan of Microsoft nor do I know anything much about open source software, except that it plays a critical role in the functioning internet.
However, I woke up this morning to find this headline on Techchrunch about the news that Microsoft was talking about sharing. Sharing the list of patents that it holds - with the ostensible goal of creating increased interpolarity in the world of software.
Hey, this is cool!! Well, of course once you read into the details it starts getting more and more unclear what this means and what Microsoft is actually going to share. Microsoft also said that they would not “sue open-source programmers” that focus on “non-commercial” applications. Well, that is a little, ummmm questionable what that means. I leave it up to all of you to figure out that one.
I thought it was interesting move none-the-less for Microsoft, especially after its failed rival bid for Yahoo! and its ongoing legal troubles in the EU.
Is Microsoft feeling the heat? Did it have a different view of the future? Did it forget that the world likes to tend towards openness, trust and reciprocity? (okay, getting a little philosophical here..) Did it not think that the internet and the use of computes would tend to openness and collaboration? Who was doing their scenario plannning?
My point being that the world of technology is shifting, and it is not only in marketing. We are all part of the conversation. We vote in our words - we use Firefox, PHP, Linux and a multitude of other applications that are all based on openness and collaboration. As in marketing, so in design and technology - the user, the interfacer is having bigger and bigger impacts. The conversation is there and real and you can’t ignore it. It resonates and increasings - it is heard.
Interesting times I tell you. Remember to share everyone 
No Comments » Posted on February 22nd, 2008 by Saul Wainwright
Although sometimes people may think that Canadians are just downright crazy, this podcast proved that some of our northern neighbors truly have a good grasp of the blogsphere. Go have a listen to this panel’s discussion, Reaching Out to Bloggers: Do’s and Don’ts.
Personally, I liked the whole discussion about pitching to certain demographics. You can’t just assume that if you are pitching to a blogger in one city in Canada for instance, that another blogger in another city is going to perceive the pitch in the same light.
Also they brought up a great point that bloggers hate when they find a pitch in their comments section of their blog. They were very animate about pitching directly to email or asking a blogger if they would be interested in contacting you first (great for long-term relationships within the blogsphere).
I also liked how the one guy addressed the question about legal issues with blogs and companies. His crisis management plan (well thought out engagement that includes reaching out to bloggers and having a blog that is endorsed under the company banner/name) is something that I strongly agree with.
I really do believe that a lot of companies are overlooking the importance of their public image and don’t realize how powerful (and cheap) managing a company blog (alongside their other media plans) can truly lower their liabilities firm wide.
Overall, a great podcast and worth a listen for anyone interested in entering the blogsphere or even just tweaking their blogging/striking/pitching abilities…
Check out the show notes from the Inside PR podcast:
In this special edition of Inside PR, David moderates a panel for CPRS Toronto called Reaching Out to Bloggers: Do’s and Don’ts, featuring Mathew Ingram, Business and Technology writer at the Globe and Mail and globeandmail.com; Mark Evans, VP of Operations of b5 Media; Stuart MacDonald, an e-business and marketing consultant, formerly CMO of Expedia.com and founder of Expedia.ca; and Jasmine from Confessions of a Cardamom Addict blog.
Hope you enjoy this episode. Be forewarned: it’s almost two full hours of unedited honesty about pitching stories to the blogosphere. Enjoy!
No Comments » Posted on February 22nd, 2008 by Kevin Donlan
Favorite Social Network?
Total Voters: 47
Loading ...