Posted on February 20th, 2008 by Jonathan Trenn
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Loading ...While Hillary Clinton’s campaign has been trying to past Barack Obama for plagiarism for his reworking of a speech of Massachusetts Gov. Deval Patrick – an effort that was likely approved beforehand by the governor – Hillary Clinton herself was attempting –poorly – to co-opt a central them of Obama. YES WE CAN!! became YES WE WILL!! It failed miserably. No one went along with her chant.
Apparently, no one caught on that she was trying to lead a cheer (even thought it was obvious) or, worse, no one cared enough to go along. It’s both sad and silly. The strategy isn’t working. At least for now, her time has passed.
Filed under: 2008 Elections, Brand Reputation, Cult of Personality, Election Strategy, Personal Brand
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