Posted on February 5th, 2008 by Jonathan Trenn
(1 votes, average: 5 out of 5)
Loading ...A quick video from the AlwaysOn’s OnMedia Summit last week in NYC. Henry Blodgett (who has made an extraordinary comeback by the way) asks panelists if a potential coming recession will hurt new media. The takeaway: not really. It’s too measurable and that’s what counts when advertising is cut back. And there’s enough eyeballs online (mostly young) that makes it impossible for marketers to ignore.OK. My take is that they’re right for large advertisers with large budgets. But much of the business community still doesn’t get online. And neither do a lot of smaller ad agencies. So I’m thinking the results will be mixed.
Filed under: Ad Budgets, Ad Buys, Ad Sales, Marketing, Media Consultancy, Youth Market
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