Filed under: Ad Budgets, Ad Buys, Ad Sales, Marketing, Media Consultancy, Youth Market

A quick video from the AlwaysOn’s OnMedia Summit last week in NYC. Henry Blodgett (who has made an extraordinary comeback by the way) asks panelists if a potential coming recession will hurt new media. The takeaway: not really. It’s too measurable and that’s what counts when advertising is cut back. And there’s enough eyeballs online (mostly young) that makes it impossible for marketers to ignore.OK. My take is that they’re right for large advertisers with large budgets. But much of the business community still doesn’t get online. And neither do a lot of smaller ad agencies. So I’m thinking the results will be mixed.

No Comments » Posted on February 5th, 2008 by Jonathan Trenn

Filed under: 2008 Elections, Abraham Harrison LLC, Cult of Personality, Facebook, Google PageRank, MySpace, Political Blogs, Political Strategy, Polling Data, YouTube

Take a look at the online connection stats of the six remaining presidential candidates:

I got the above graph from a post on the Bivings Report from Hosam el-Aker.

While a lot can be derived from it, I’m going to make a quick observation on Ron Paul’s campaign. As you can see, he’s one of the most visited, connected, and friended online presences of all the candidates. Yet he lags far behind in the polls. Some will then question the power of the internet because of this.

I say that view is shortsighted and mistaken.

I bet that if you gauge they percentage of Ron Paul supporters who are involved with his campaign in some way online, said percentage would be astronomic as compared to the other candidates. The point there is that the other candidates have support both online and offline.

This likely means the demographics of his supporters are both internet savvy but not very influential. And his message, while unique and compelling, doesn’t resonate beyond his base. Digital strategies aren’t going to change that.

So I’d suggest that the Paul situation is not indicative of the power of or the weakness of a candidate, it just merely reflects the way support flows and ebbs in the offline arena as well.

The seemingly out-of-whack stats here are about passionate followers of a unique candidate who has a limited appeal.

No Comments » Posted on February 5th, 2008 by Jonathan Trenn

Filed under: Blog Messaging, Blog Policies, Blog Strategy, Blogger Effect, Blogger Engagement, Blogger Influence, Blogger Outreach, Blogger Relations, Blogger Response, Blogging, Blogosphere, Brand Advocacy, Brand Ambassador, Brand Promotion, Brand Reputation, Branding Online, Buzz Marketing, Social Meda, Social Media News Release, Social Media Press Release

Check out this excellent post by Geoff Livingston regarding GM’s vision and strategy on how they’re using social media.  In The Word of Mouth is Driving Others, it shows that GM “gets it” by engaging automotive enthusiasts while understanding their own presence remains important.   It’s crossposted on Jason Fall’s Social Media Explorer

No Comments » Posted on February 5th, 2008 by Jonathan Trenn


  • blog advertising is good for you