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It’s the Road to Firebrand Monday

Posted on January 30th, 2008 by Jonathan Trenn

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Yeah, I know. You hate commercials. You hate the sudden interruption of your favorite show to see three, four, or five thirty-second poorly created hard-to-differentiate video presentations on a product you don’t like, don’t want, don’t need, or don’t use.

Me too.

You want to get back to the show, the game, the newscast. See the bad guy get his ass nailed, the final two minutes of the tight game, or news on the latest scoop on the election cycle. The last thing you want to see is a series of presentations about pills that can make you pee better, a car that supposedly makes you cool, and a law firm that chases ambulances.

Me too.

But every once and a while, you’ll watch something that will catch your eye. It will make you laugh. Chuckle inside. You’ll be able to relate to it. Or you’ll be impressed because it’s impressive, not because the commercial is trying to pretend that it’s impressive with itself. Or you’ll think, shit, how did they do that?

Me too.

If that’s what happens, then that’s a commercial that will likely end up on Firebrand.

Firebrand is a client of ours. We’re proud to have them. They’re a new media outlet - literally. We’re proud to have them. They’re a new media outlet - literally. They’re on the web at ‘re on the web at http://www.firebrand.com and on the ION network on cable in 95 million homes. They seek out and get the world’s best commercials and play them, MTV style. From the States, Britain, Malaysia, Canada, Australia, India.

Now, let’s talk football. Let’s talk the Super Bowl. I could go off on a tangent and first talk about the great commercials, but I’m a lifelong fanatical New England Patriots fan so to me, this Sunday means football. I had to get that in.Allright, so lets’s talk about those about great commercials that the Super Bowl is known for. They get plenty of press beforehand. People do stop and watch them and they then talk about them the next day. They remember them. And they wish that all TV ads were that good.

We’ll, this week Firebrand will be celebrating ads of Super Bowls past all week long. Then on Monday, February 4th, they’ll be hosting “Firebrand Monday”, showing all the ads from the previous day’s Big Game. Viewers will be treated to the likes of Terry Tate, Office Linebacker and Carmen Electra

Here’s the lineup for the week.

Monday January 28th: “BIG TIME ATHLETES” in classic Big Game commercials

Tuesday January 29th: “BIG BUDGET PRODUCTIONS” for classic Big Game commercials

Wed January 30th: “CHICKS IN CHARGE” in classic Big Game commercials

Thursday January 31st: “BIG TIME CELEBRITIES” in classic Big Game commercials

Friday February 1st: “BIG TIME BRANDS” in classic Big Game commercials

Monday February 4th: IT’S FIREBRAND MONDAY, THE DAY AFTER THE BIG GAME – CELEBRATE THE HOLIEST DAY IN ADVERTISING WITH THE OFFICE LINEBACKER, CARMEN ELEKTRA AND CLASSIC BIG GAME COMMERCIALS!