We’ve got so caught up in our pop-culture bullshit that over half of the kids in their later teen years don’t know about the murder of over 6 million Jews, Gypsies, homosexuals, and Slavs. Great. What’s the latest on Paris? On Lindsay? On Britney?
Even ESPN and other football anchors were talking about the Tony Romo – Jessica Simpson relationship.
Arnold Worldwide has a “Truth Group” division that teamed up with Michael Franzini, an Emmy Award winning director that has produced work for MTV. So, again, for MTV’s Think Project they’ve created a couple of compelling spots to see if they can get teens to actually think. It will be a tough job. Because their parents often don’t think either.
Here’s one ad:
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While it is good to highlight the campaign, I’d change your headline.
That stat is from an early 90s poll. Even if it was accurate at the time (which I am skeptical of), things have probably changed since then.
Your headline gives the impression it is a current stat (and doesn’t site a source which is why I did a search).
Thanks Steve. Duly noted. I changed it. There was a study in 2004 that said more than half. I should have directed people to Ernie Schenck’s blog:
http://eschenck.typepad.com/ernie_schenck_calls_this_/2008/01/the-holocaust-h.html
I was just dumbfounded.