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We’ve got so caught up in our pop-culture bullshit that over half of the kids in their later teen years don’t know about the murder of over 6 million Jews, Gypsies, homosexuals, and Slavs. Great. What’s the latest on Paris? On Lindsay? On Britney?

Even ESPN and other football anchors were talking about the Tony Romo - Jessica Simpson relationship.

Arnold Worldwide has a “Truth Group” division that teamed up with Michael Franzini, an Emmy Award winning director that has produced work for MTV. So, again, for MTV’s Think Project they’ve created a couple of compelling spots to see if they can get teens to actually think. It will be a tough job. Because their parents often don’t think either.

Here’s one ad:

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2 Responses to “More than half of American high school students don’t know what the Holocaust was”

  1. While it is good to highlight the campaign, I’d change your headline.

    That stat is from an early 90s poll. Even if it was accurate at the time (which I am skeptical of), things have probably changed since then.

    Your headline gives the impression it is a current stat (and doesn’t site a source which is why I did a search).

  2. Thanks Steve. Duly noted. I changed it. There was a study in 2004 that said more than half. I should have directed people to Ernie Schenck’s blog:
    http://eschenck.typepad.com/ernie_schenck_calls_this_/2008/01/the-holocaust-h.html

    I was just dumbfounded.

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