We’ve got so caught up in our pop-culture bullshit that over half of the kids in their later teen years don’t know about the murder of over 6 million Jews, Gypsies, homosexuals, and Slavs. Great. What’s the latest on Paris? On Lindsay? On Britney?
Even ESPN and other football anchors were talking about the Tony Romo – Jessica Simpson relationship.
Arnold Worldwide has a “Truth Group” division that teamed up with Michael Franzini, an Emmy Award winning director that has produced work for MTV. So, again, for MTV’s Think Project they’ve created a couple of compelling spots to see if they can get teens to actually think. It will be a tough job. Because their parents often don’t think either.
Here’s one ad:
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