2008 is going to be a bloody great time to be a “digital marketing” — be it new marketing, new public relations, or online metrics and measurement. I can’t see anything more legitimizing than having Accenture join the fray. Welcome, Accenture! Memetrics is a bloody great name, IMHO, because I am a real meme-lover. Via the Jupiter Research Blog.
Accenture announced last week the pending acquisition of Web analytics data quality company Maxamine, and piggybacked news of their acquisition of multivariate testing company Memetrics, which closed on December 31, 2007. Both companies will be rolled under Accenture’s Marketing Sciences group and pricing was hush-hush as no terms were disclosed.
The acquisitions will fortify Accenture’s foray into digital marketing services, which I expect to be a lucrative field in 2008. Web analytics and multivariate testing technologies often require detailed analysis and expertise beyond what is commonly found within small to mid-sized organizations, thus the need for outside services.
Via the Jupiter Research Blog.
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