2008 is going to be a bloody great time to be a “digital marketing” — be it new marketing, new public relations, or online metrics and measurement. I can’t see anything more legitimizing than having Accenture join the fray. Welcome, Accenture! Memetrics is a bloody great name, IMHO, because I am a real meme-lover. Via the Jupiter Research Blog.
No Comments » Posted on January 28th, 2008 by Chris Abraham
The most challenging thing Mark and I deal with on a day-to-day is measurements: metrics, numbers, penetration, impact, and influence. Whenever I look at the sort of numbers that advertising and marketing offer I am generally amazed. Every day we’re learning more and more on how to convey our constant success to the client without setting off our bullshit alarm. Katie Paine offers some great information in this regard in her post PR might be better at measurement than marketing. Via KDPaine’s PR Measurement Blog:
For years, PR has been considered much less measurable than marketing, but now it seems that the tides have turned. I have PR clients that can absolutely tell you the impact that THEIR efforts have on consumer behavior. Facebook can track specific PR initiatives to increased user signups — their most recent sponsorship of the pre-NH primary debate resulted in 1,000,000 sign ups. Similarly, the ASPCA knows exactly which type of news generates the most new members and on-line donations. Never mind the work that Procter & Gamble has done to tie its PR efforts to increased sales.
1 Comment » Posted on January 28th, 2008 by Chris Abraham
The war between the Target and the blogosphere was officially started with this arrogant sound bite, “Unfortunately we are unable to respond to your inquiry because Target does not participate with nontraditional media outlets.” Very foolish of you, Target, since you used to have a metric buttload of online, blogger, and hipster cred. Via Frager Factor, New York Times, and Shaping Youth.
3 Comments » Posted on January 28th, 2008 by Chris Abraham
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