Ian Lurie always has brilliant insight over at our brother site, Conversation Marketing. Now, Ian Lurie panned down into the pre-Internet world of advertising and PR and came back with nuggets of gold. I stole his quotes below but if you check out his blog entry yourself, All I Need to Know About Internet Marketing I Learned from David Ogilvy, you’ll read Ian’s sage advice as an added bonus for visiting his post.
“In the advertising industry to be successful you must, of necessity, accumulate a group of creative people. This probably means a fairly high percentage of high strung, brilliant, eccentric nonconformists.” — Confessions of an Advertising Man, p. 39
“I have never wanted to get an account so big I could not afford to lose it.” — p. 73
“It is important to admit your mistakes, and to do so before you are charged with them.” — p. 91
“Emancipate your agency from fear.” — p. 101
“What you say is more important than how you say it.” — p. 121″Committees can criticize advertisements, but they cannot write them.” — p. 126
“The headline is the most important element in most advertisements.” — p. 133
“Don’t beat about the bush – go straight to the point.” — p. 136
“People do not buy from bad-mannered liars.” — p. 195
{ 1 trackback }
{ 0 comments… add one now }