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Ian Lurie always has brilliant insight over at our brother site, Conversation Marketing. Now, Ian Lurie panned down into the pre-Internet world of advertising and PR and came back with nuggets of gold. I stole his quotes below but if you check out his blog entry yourself, All I Need to Know About Internet Marketing I Learned from David Ogilvy, you’ll read Ian’s sage advice as an added bonus for visiting his post.

“In the advertising industry to be successful you must, of necessity, accumulate a group of creative people. This probably means a fairly high percentage of high strung, brilliant, eccentric nonconformists.” — Confessions of an Advertising Man, p. 39

“I have never wanted to get an account so big I could not afford to lose it.” — p. 73

“It is important to admit your mistakes, and to do so before you are charged with them.” — p. 91

“Emancipate your agency from fear.” — p. 101

“What you say is more important than how you say it.” — p. 121″Committees can criticize advertisements, but they cannot write them.” — p. 126

“The headline is the most important element in most advertisements.” — p. 133

“Don’t beat about the bush - go straight to the point.” — p. 136

“People do not buy from bad-mannered liars.” — p. 195

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One Response to “David Ogilvy is a Timeless Rock Star”

  1. blogroll…

    AdFreak
    Being Peter Kim
    Beyond Madison Avenue
    BizSolutionsPlus
    Charlene Li’s Blog
    Conversation Agent
    CrapHammer
    Idea Sellers
    Jaffe Juice
    Marketing Conversation
    Marketing Profs Daily Fix
    MarketingShift
    NameDevelopment
    Note to CMO
    On Influence and Automation
    On Message from Wagner Communications
    PardonMyFrench
    Problogger
    Scott Burkett’s Pothole on the Infobahn
    Servant of Chaos
    T.J.’s Feet
    The Bullshit Observer
    The Viral Garden

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