Filed under:
Advertisements,
Advertising,
Conversation,
Conversation Marketing,
David Ogilvy,
Marketing,
Marketing Conversation,
Marketing Ethics,
Marketing Hubris,
Marketing Industry,
Marketing Language,
Marketing Psychology,
Marketing Strategy
Ian Lurie always has brilliant insight over at our brother site, Conversation Marketing. Now, Ian Lurie panned down into the pre-Internet world of advertising and PR and came back with nuggets of gold. I stole his quotes below but if you check out his blog entry yourself, All I Need to Know About Internet Marketing I Learned from David Ogilvy, you’ll read Ian’s sage advice as an added bonus for visiting his post.
Read more…
1 Comment » Posted on January 24th, 2008 by Chris Abraham
No Comments » Posted on January 24th, 2008 by Chris Abraham
While you’re waiting for Firebrand Monday, you can spend some of your time obsessing about Super Bowl Commercials. Here’s some grist for the mill from Adage, Who’s Buying What in Super Bowl XLII.
Read more…
2 Comments » Posted on January 24th, 2008 by Chris Abraham
The Road to Firebrand starts next week on ION (at 11PM every weekday night) and online at Firebrand.com. Firebrand loves working with me because I love commercials more than I love television. I am an evangelist. This week, they’re coming down the pike with something called The Road to Firebrand, “the multi-million dollar media buy will include spots on cable networks like MTV, G4, Sci Fi and VHI, as well as online video placements on TVGuide.com, YouTube, MySpace and Facebook, among others.” Check it out — it’s quite good and highlights all of our favorite stars from a lifetime of TV commercials and ads — true icons. Here are the teaser spots: Pregame, Kickoff, and Half Time. Via Chris Abraham & Memes.org
Read more…
No Comments » Posted on January 24th, 2008 by Chris Abraham