Posted on January 23rd, 2008 by Jonathan Trenn
Don Frischmann of Rubicon Consulting wrote this great article for AdAge. A great read.
Nothing is Insignificant When It Comes to Brand Fulfillment
Filed under: Brand, Brand Advocacy, Brand Ambassador, Brand Intelligence, Brand Promotion, Brand Protection, Brand Reputation, Branding, Branding Online, CRM, Corporate Responsibility, Customer Service, Customer Supprt










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