Comments on: Internet ads to double by 2011 http://marketingconversation.com/2008/01/21/internet-ads-to-double-by-2011/ Digital PR and Social Media Marketing by Abraham Harrison LLC Sun, 12 Feb 2012 16:57:14 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Dennis McDonald http://marketingconversation.com/2008/01/21/internet-ads-to-double-by-2011/comment-page-1/#comment-1862 Dennis McDonald Tue, 22 Jan 2008 20:58:23 +0000 http://marketingconversation.com/2008/01/21/internet-ads-to-double-by-2011/#comment-1862 Thanks Jonathan. My wife does corporate advertising for a chain of community newspapers in the Washington DC area (Connection Newspapers) which is why I picked up on your comment. Thanks Jonathan. My wife does corporate advertising for a chain of community newspapers in the Washington DC area (Connection Newspapers) which is why I picked up on your comment.

]]> By: Jonathan Trenn http://marketingconversation.com/2008/01/21/internet-ads-to-double-by-2011/comment-page-1/#comment-1852 Jonathan Trenn Mon, 21 Jan 2008 20:12:54 +0000 http://marketingconversation.com/2008/01/21/internet-ads-to-double-by-2011/#comment-1852 Good question Dennis. I just struck through "local" and substituted it with "regional". By regional I mean larger businesses, localized restaurant chains (or franchises of larger chains locally owned), etc. Enterprises that have, say, a regional presence in a metropolitan area. The other night I met the owner of the restaurant chain Chicken Out. There are a total of 18 locations, all within the DC-Balt-MD-NoVA area. I would suspect that this type of restaurant would look to bring some of their marketing efforts online. Real estate companies that are looking to show off certain properties may partner with developers. I don't expect the mom and pops to do much. That local restaurant down the street. The local dentist or florist. Many of them see the Yellow pages as the extent of it along with fliers here and there. Also, many of them still won't have websites (or at least marketable websites) by the year 2012. Don't know if that answers your question... Good question Dennis.

I just struck through “local” and substituted it with “regional”.

By regional I mean larger businesses, localized restaurant chains (or franchises of larger chains locally owned), etc.

Enterprises that have, say, a regional presence in a metropolitan area.

The other night I met the owner of the restaurant chain Chicken Out. There are a total of 18 locations, all within the DC-Balt-MD-NoVA area. I would suspect that this type of restaurant would look to bring some of their marketing efforts online.

Real estate companies that are looking to show off certain properties may partner with developers.

I don’t expect the mom and pops to do much. That local restaurant down the street. The local dentist or florist. Many of them see the Yellow pages as the extent of it along with fliers here and there. Also, many of them still won’t have websites (or at least marketable websites) by the year 2012.

Don’t know if that answers your question…

]]> By: Dennis McDonald http://marketingconversation.com/2008/01/21/internet-ads-to-double-by-2011/comment-page-1/#comment-1850 Dennis McDonald Mon, 21 Jan 2008 19:55:26 +0000 http://marketingconversation.com/2008/01/21/internet-ads-to-double-by-2011/#comment-1850 Jonathan- I'd appreciate it if you would expand a bit on why you think there will be growth in "local" advertising (not sure what that means). - Dennis Jonathan-
I’d appreciate it if you would expand a bit on why you think there will be growth in “local” advertising (not sure what that means).
- Dennis

]]> By: onequartlow.com http://marketingconversation.com/2008/01/21/internet-ads-to-double-by-2011/comment-page-1/#comment-1849 onequartlow.com Mon, 21 Jan 2008 19:35:59 +0000 http://marketingconversation.com/2008/01/21/internet-ads-to-double-by-2011/#comment-1849 I've been watching and blogging about this topic for a while now too. I think 15% will be an easy mark. I still think they're underestimating the speed with which this industry is going to grow. Nice post. Tommy I’ve been watching and blogging about this topic for a while now too. I think 15% will be an easy mark. I still think they’re underestimating the speed with which this industry is going to grow. Nice post.

Tommy

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