(No Ratings Yet)
Loading ...If you’ve ever been involved in a political campaign or you’ve contributed to a candidate - and they’ve gotten your email - then you will realize that your are now in a database that’s very hard to get out of. And you’ll be contacted by like-minded politicians running for office. All asking for money.
So when I read Matt Asay’s article in Cnet, Pining for an open-source political campaign, I began to laugh. He contributed to Mitt Romney’s campaign - he know one of Romney’s sons - and is getting up to four emails per day. Very little understanding of email marketing and relationship building on the part of Romney’s team.
But Matt comes up with some suggestions. Here they are:
- All of the politician’s information - voting record, positions on the issues, etc. - would be available online in one place. The candidate’s source code, as it were. I wouldn’t need someone to call me to tell me to vote for him or her - I could choose for myself after reviewing “the source.”
- Because of the first point, there would be no need for campaign staffers to pepper me with emails or phone calls. The source code would either attract my interest or it wouldn’t. Open source encourages a passive sales model. The sales team only bothers with those that show an affirmative, proactive interest in the “source.”
- Candidates would win on the basis of who they really are, not who they can pretend to be. Romney takes heat for flip-flopping, but let’s be honest: how many politicians have you seen that won’t flip-flop on an issue to pull in votes? Very few. Open source the candidates and perhaps we’d have less of this buffoonery.
I like all three.
Filed under: Election Strategy, Email Etiquette, Email Marketing, Email Outreach, Email Strategy, Marketing Strategy, Political Strategy
Loading ...
Leave a Reply