Comments on: Time for a battle of wits http://marketingconversation.com/2008/01/05/time-for-a-battle-of-wits/ Digital PR and Social Media Marketing by Abraham Harrison LLC Sun, 12 Feb 2012 16:57:14 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Saul http://marketingconversation.com/2008/01/05/time-for-a-battle-of-wits/comment-page-1/#comment-1813 Saul Tue, 15 Jan 2008 17:13:13 +0000 http://marketingconversation.com/2008/01/05/time-for-a-battle-of-wits/#comment-1813 I think you are completey accurate here Jonathan. What is interesting, and perhaps I didn't manage to flush this out, is that people still associate the gaining of information from TV. They say that TV has the biggest influence and not the website, or the interaction that they have online which ultimately leads them to make a buying decision. I think that TV is an entry point, not the point at which the sale is made. The sale is only made once you go online, check out the relevant website, chat with your buddies and join the relevant conversations do you actually make your buying choice. I think that this report doesn't flush out the influence of the presence and value of conversations in the buying decision. TV dominates but it doesn't make you buy!! I think you are completey accurate here Jonathan. What is interesting, and perhaps I didn’t manage to flush this out, is that people still associate the gaining of information from TV. They say that TV has the biggest influence and not the website, or the interaction that they have online which ultimately leads them to make a buying decision. I think that TV is an entry point, not the point at which the sale is made. The sale is only made once you go online, check out the relevant website, chat with your buddies and join the relevant conversations do you actually make your buying choice.
I think that this report doesn’t flush out the influence of the presence and value of conversations in the buying decision.
TV dominates but it doesn’t make you buy!!

]]> By: Tommy http://marketingconversation.com/2008/01/05/time-for-a-battle-of-wits/comment-page-1/#comment-1770 Tommy Sun, 06 Jan 2008 19:09:48 +0000 http://marketingconversation.com/2008/01/05/time-for-a-battle-of-wits/#comment-1770 Absofreakinlutely is right. What's also interesting to me anyway is the connection between TV and online marketing these days. One of the biggest reason on line sales are growing more rapidly than off line has to do directly with the TV marketing push. The website is about the first and last thing mentioned more often than not these days...on TV. T Absofreakinlutely is right. What’s also interesting to me anyway is the connection between TV and online marketing these days. One of the biggest reason on line sales are growing more rapidly than off line has to do directly with the TV marketing push. The website is about the first and last thing mentioned more often than not these days…on TV.

T

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