I’m writing this post late in the game here. And if if it’s true that I’m late in the game in writing this, then what I’m about to write will probably be proved to be true as well.
But first, let me point out a few things…
We’ve got so caught up in our pop-culture bullshit that over half of the kids in their later teen years don’t know about the murder of over 6 million Jews, Gypsies, homosexuals, and Slavs. Great. What’s the latest on Paris? On Lindsay? On Britney?
Even ESPN and other football anchors were talking about the Tony Romo – Jessica Simpson relationship.
Arnold Worldwide has a “Truth Group” division that teamed up with Michael Franzini, an Emmy Award winning director that has produced work for MTV. So, again, for MTV’s Think Project they’ve created a couple of compelling spots to see if they can get teens to actually think. It will be a tough job. Because their parents often don’t think either.
Here’s one ad:
Here I am with my back to the wall and a perfect view out to the beautiful members of the Murky Coffee community here on the Hill on 7th Street — Eastern Market. Working for the day. Drinking very nice Colombian coffee and a chocolate-dipped biscotti.
We’re getting some responses from our outreach effort for Firebrand. Some are impressive. Some aren’t. Some are downright funny.
Shel Holtz likes the idea a lot. He opines that it isn’t that we don’t like commercials; it’s that we don’t like their inerruptive nature. True. Especially when the commercials suck.
C.C. Chapman thinks the concept of Firebrand is cool, although he’s remaining cautious overall. But he thinks the idea of tying in past Super Bowl games to this year’s Big Game is a great strategy. C.C., being a Granite Stater living in Mass. is staying true to his New England roots and predicting a Patriot blowout. Good man!!
Joanna Pena-Bickley gives us a mention too.
Apparently Paul Chaney did exactly what Chris asked him to do…thanks Paul!!
Steve Hall of Adrants is less kind. He’s trying to gauge when the Firebrand will flicker and go out. That’s odd, because Steve is usually never cynical. A warm and fuzzy guy. ;)
Shari Leventhal, CMO of Firebrand meets Steve head on in the comments section.
And Agency Spy plain hates us. But that’s cool. We don’t know who or she is.