Much like Search Moptimization, we catagorize “Wombagging” as Defensive SEO.
‘”Wombagging”: This exercise tries to protect, or sandbag, your brand from negative or undesirable word of mouth (WOM). This could include anything everything from buying negative keywords on search engines to putting videos on your Web site featuring your CEO begging for patience and forgiveness. For some companies, wombagging might even include employing staffers in defense of bad buzz. But again, all this falls into the defensive branding arena, not outright promotion.’ The Official 2008 Web 2.0 Buzzword Forecast By Pete Blackshaw
However, we at Abraham Harrison actually call the process online brand reputation defense, Internet land grab, domain name registration strategy, search engine brand protection, domain name strategy, and domain name protection — they’re all sort of part of completely owning your own space on Google, Yahoo!, and Live.com proactively, well in advance of anything going wrong.
Why? Well, if you own your first three pages of Google well in advance of an online brand perception crisis, there is a much reduced chance of some negative online buzz being able to shoot right up to the top-five results of Google. It is much easier to fortify your castle than it is to rebuild it. Wisdom, free of charge. Tip of the hat to Jonathan Trenn, via ClickZ
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