This is a follow up on my last Post about Otto, but this time in English!

Before I start complaining again, I will give you a brief summary of my last post.

The “Otto Versand” is the major German Mail-Order Company. But once again there is a huge gap between American and European Online Business. I guess Otto hasn’t realized the importance of the Internet yet. They still focus on rural stay-at-home Mums who order by old-school mail and this is supported by their Online Marketing practices. They use long cryptic URL s on their Web Pages, have no innovative Affiliate Programs like the “Amazon Wishlist,” and when you try to Google them, you have to assume that they have never heard of search engine optimization (SEO). Otto operates the second largest market in the world, but their web appearance is from ages ago!

Those were my thoughts two months ago and, to be honest, not a lot has changed in the meantime! The URLs are still cryptic, there is no new Affiliate Program, and the one they still use doesn’t have a good reputation at all! However, all of a sudden they do appear in Google’s top search results about nearly any consumer good! Bravo!

Listen up Otto, this was a start, but if you want to catch up, there is a lot of work that needs to be done! Go Otto Go!