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Loading ...BtoB Online reports that 60.1% of B to B marketers will increase their marketing budgets next year. While that’s more than half, but still shows caution. It’s probable that many are unsure about the direction of the economy.
The good news is that 79.1 percent will be increasing their online budgets for 2008. Of all the methods of marketing, that stand as the highest. What we’re going to be witnessing is companies taking money out of traditional and going online. And we may see a lot of this happening.
Given now that we’re seeing consumer generated goods making their way successfully on the internet through the use of ad units, I’m going to guess that B to B will go that route as well. And a very healthy dose of search. Both should be essential.
I’m wondering though…will we see much devoted to social media. Educational/promo pieces on YouTube, increased blogger engagement, the use of podcasts for current customers. I’m sure this is being done, but more likely in the tech sector. I’m just wondering what other industry cultures will move in that direction.
Filed under: Ad Budgets, Ad Buys, Ad Sales, Advertising, Blog Messaging, Blog Policies, Blogger Influence, Blogger Outreach, Blogger Relations, Brand Promotion, Brand Reputation, Branding, Branding Online, New Media Marketing, Online Ads, Online Avertising, Online Branding, Online Communities, SEM, SEM and SEO, SEO, SEO and SEM, Search Engine Marketing, Search Engine Optimization, Search Engine Strategy, YouTube, YouTube Marketing, search
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