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Loading ...There’s a group out there that is ready to forgive Facebook. Online media buyers. This make sense. Mostly.
Mediaweek is reporting that a flurry of media buyers are satisfied with Facebook’s apology and response. That doesn’t surprise me. Media buyers aren’t, by their job requirements, the most concerned about personal privacy. They help companies sell stuff by buying advertising. They make money by buying advertising. I know. I’ve bought media.
Facebook still could very well be a viable place to advertise. The platform could bring excellent targeting capabilities.
Some things that bother me though. Namely a quote.
From Reuben Steiger, CEO of Millions of Us
“Facebook has to be applauded for pushing the envelope and then course-correcting,”
No, Reuben, Beacon didn’t push the envelope, it used technology to interfere with the traditional buy/retailer relationship, causing many to feel that their privacy was compromised. And, as an advertising vehicle, it did nothing for the recipient of the ’story’ unless the thing that was purchased was something that the end reader had expressed an interest it.
Gee, there’s a missed point…Beacon wasn’t optimized for the receiver of the ad. And media buying is about targeting the right audience.
Nick Oneill, as usual, has a nice write up about this.
Filed under: Facebook, Facebook Apps, Facebook Beacon
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