Filed under: Affinity Groups, Altruism, Authenticity, Blog Messaging, Blogger Influence, Book Reviews, Brand, Brand Advocacy, Brand Ambassador, Brand Intelligence, Brand Promotion, Brand Protection, Brand Reputation, Branding, Branding Online, Business Intelligence, Buzz Marketing, CRM, Consumer Generated Media, Conversation, Conversation Marketing, Customer Ratings, Customer Reviews, Customer Service, Customer Supprt, Guerilla Marketing, Honesty, Influencer Identification, Influencers, Influencial Bloggers, Influential Brand Advocates, Influentials, Integrity, Internet Culture, Managing Conversation, Market Research, Marketing Conversation, Markets are Conversations, Media Virus, Memetics, Messaging Online, New Media, Online Advocacy, Online Brand Reputation, Online Communities, Online Community Outreach, Online Conversation, Online Engagement, Online Evangelism, Online Messaging, Online Monitoring, Online Outreach, Online Participation, Online Reputation, Online Reputation Management, Online Reviewers, Online Reviews, Online Virtual Communities, Reputation Management, Social Intelligence, Social Meda, Social Networking, Viral Marketing, Viral Media, Viral Propagation, Word-of-Mouth, Word-of-Mouth Marketing

The culture of participatory social media is having some surprisingly significant effects on both the way satisfied customers play a role in contributing to the marketing message development of products and services. And it is also playing an increasingly important role in defining the key touchpoints that customers use in the deciding factors one what to purchase. What makes this all the more noteworthy is that much of this is rooted in offline purchases. I’m putting this together from two recent studies…

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1 Comment » Posted on December 2nd, 2007 by Jonathan Trenn

Filed under: Abraham Harrison LLC, Advertisements, Advertising, Attention Data, Attention Marketing, Attention Profiling, Behavioral Targeting, Facebook, Facebook Apps, Facebook Beacon, SNS, SNS Marketing, SNS Strategy, Social Meda, Social Network Services, Social Networking, Social Networks

I dunno about the rest of you but Facebook certainly took a wrong turn, at the wrong time of year, and is pissing off a lot of people. There are several blog posts on this blog dealing with much of this issue, and there are many more floating around on the web.

I just read two articles: Speaking of Facebook as an underground intranet… and I’m Ready to Bail on Facebook - the New Face of Evil.

Both these articles deal with Beacon and the issues of privacy. You see, this is the funny paradox about the web, and the part that fascinates me on one level, about our reaction to the “loss” of privacy. The internet, by nature is an open system, it is how it thrives and is what makes it so powerful.

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2 Comments » Posted on December 2nd, 2007 by Saul Wainwright

Filed under: Facebook, Facebook Apps, Facebook Beacon, Online Privacy, Privacy

…and not just members of Facebook. They could actually be getting data on everyone who visit member sites. That’s according to Mark Orchant of BlogNation.

Facebook isn’t simply learning about every action taken by Facebook users on affiliate sites, it is learning about every action taken by every user of these affiliate sites regardless of whether they are Facebook users or not.

The affiliate sites are pretty much dumping their entire customer database into Facebook’s lap, FOR FREE and without their customers permission. What. The. F*ck.

I wonder what the tipping point will be for resignations or a total collapse.

2 Comments » Posted on December 2nd, 2007 by Jonathan Trenn


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